The Pink Lemonade

Videos for The Pink Lemonade. Directed and edited by Francesco Petrantoni. Art direction by Francesco Vullo.

The Pink Lemonade calls itself the gift shop of a digital museum: a place where design objects live halfway between function and art. These short films stage two of its pieces, the Glass Half Full sculpture and the Think Outside the Box notebook, in front of fire, water, smoke and a mirror. Each one is a small vertical experiment where the object stops being a product and becomes a character.