Red Bull — Ntinna a mari

Commercial for Red Bull, 2024. Directed and edited by Francesco Petrantoni.

The ‘ntinna a mari is an old Sicilian contest: a greasy pole hanging over the sea, a flag at the end, and whoever walks across to grab it. The film tells it from the inside, among the crowd in the water, the boats and those who fall and climb back up to try again, with Red Bull’s eye on a feast that belongs to the town.